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WHEN WILL THE PRICE OF PULPWOOD INCREASE? For most of 2001 we have been asked to predict when pulpwood prices will increase. We’ve always answered, “We don’t know.” In fact, we always discharge any JMV&CO employee who predicts future price movements of any timber product. The reason is that they are determined by national and international developments that we don’t have time or expertise to study. Our job is hard enough when we predict what a sale will bring 30 days from now. These future movements are important, however, so we always turn for help to Chuck Slaybaugh, Bank of America Analyst, in Charlotte, NC. The Executive Summary of his 57-page “Pulp and Paper Quarterly” for June 2001 reads as follows: “As expected,
market pulp prices plummeted during the first
and second quarters of this year, amid lower domestic shipment volume for
nearly all pulp, paper and paperboard products. Higher postal rates and energy costs, poor advertising markets, a
strong U.S. Dollar, weak conditions in domestic manufacturing and the lack of
wealth-effect related economic stimulus all factored in the decline, which has
spared no sector, save retail tissue.
Through April, U.S. production of pulp, paper and paperboard has declined
by 11%, 6% and 9%, respectively, though inventories have still risen in most
grades. “Market pulp
prices have fallen by about $200 per metric ton (mt) from their cyclical highs
of last Fall, with most transactions now below $500 per mt. The abruptness of the decline is reminiscent
of 1995 and 1991 and follows an
upcycle of just 18 months. The weakness
of the Euro has shielded European producers from some of the pain, though they
have been acquisitive on their shores and ours. This year, U.S. advertising spending is projected to fall on an inflation-adjusted
basis, after a 10% compounded rise over the last two years. This is the major vexation of newsprint,
coated paper and uncoated groundwood producers. But abnormally-high European capacity growth in supercalendared
and coated paper grades is disturbing as well.
With Europeans now three of the five largest North American coated paper
companies, dumping complaints are unlikely and more price erosion and facility
closures appear unavoidable. “On a more
positive note, sector equities have done well thus far this year, with
investors shrugging off earnings warnings, bond ratings downgrades and slumping
sales. They appear convinced that
recent supply management and cost cutting efforts are positioning the industry
to fare better, once recovery in the sector begins. We agree, but believe that substantive improvement is still at
least one year away (emphasis ours).” |